The global wellness movement continues to accelerate, and longevity is becoming one of the most influential forces shaping consumer behaviour. People are no longer seeking quick fixes; they want long-term vitality, healthy and active ageing, and performance at every stage of life. At IMCD, we believe well-being must be holistic, personalised, and deeply rooted in science.
This year, we are focusing on three trend themes, designed to support a longer, healthier, and sharper life: live stronger, live longer & live smarter.
Live stronger - build a body that lasts
- 54% of global consumers now take supplements to maintain heart and cardiovascular health.
- 48% look for solutions to support mobility, joints, and muscle function as they age.
Physical resilience is at the core of healthy longevity. Consumers increasingly turn to preventive solutions that support heart function, reduce inflammation, and preserve joint and muscle health. New ingredient technologies, from peptides to clinically validated antioxidants, are helping people maintain strength, mobility, and endurance well into later life.
Trends show a shift from short-term “performance enhancement” to long-term “functional durability.” People want their bodies to stay capable, flexible, and strong as they age. At IMCD, we have developed targeted concepts that support cardiovascular protection, joint comfort, and muscle vitality for every life stage.
➜ Explore IMCD's concepts designed to empower you to Live Stronger
Live longer - support your metabolic health
- 44% of consumers are concerned about metabolic markers like blood sugar and cholesterol.
- Around 50% of the entire bacterial population in the body are located in the gut (295) and the skin (21%).
Metabolic health is at the centre of the longevity conversation. Stable blood sugar, optimal lipid profiles, and responsive metabolism are key drivers of lifespan and healthspan. Consumers are shifting toward solutions that improve mitochondrial function, regulate energy balance, and reduce chronic low-grade inflammation.
The trend is moving away from restrictive dieting towards metabolic optimisation, supported by clinically backed nutraceuticals. IMCD provides scientifically proven formulations that help support glucose metabolism, gut health, enhance cellular energy production, and contribute to overall metabolic resilience, inside out.
➜ Explore IMCD's concepts designed to help you Live Longer
Live smarter – strengthen the mind & cognitive health
- 42% of consumers seek supplements for memory, focus, or mental clarity.
- 35% use products aimed at reducing stress and supporting long-term cognitive function.
As life expectancy increases, cognitive health is fast becoming one of the most important pillars of longevity. Consumers are prioritising brain performance, emotional balance, and long-term neurological resilience. Nootropics, adaptogens, and neuroprotective compounds are gaining traction, with demand for clinically backed cognitive support rising each year.
The modern lifestyle, multitasking, constant connectivity, and mental overload fuel the need for solutions that enhance focus today while protecting brain health for tomorrow. IMCD has created ingredient concepts that support neuroplasticity, stress resilience, and cognitive longevity.
➜ Explore IMCD's concepts designed to elevate how you Live Smarter
Looking ahead
By 2027, personalised longevity formulations, tailored to genetics, biomarkers, lifestyle, and health goals, will gain even more traction within the market. Consumers are demanding transparency, clean-label solutions, traceable ingredients, and sustainable manufacturing practices. Health is no longer fragmented; it is an integrated journey across body, metabolism, and mind. Together, we can shape the future of longevity.